Hot cakes logo

Privacy Policy

When you use our services and send us your data, you share your personal data with us. You must therefore be able to trust that we will handle your data carefully and We handle your data confidentially. This Privacy Statement explains how we do this.

The Privacy Statement also applies to the website www.hotcakes.nl managed by:

Hot Cakes
Verspronckweg 150
2023 BP Haarlem
VAT: NL004754465B80
Chamber of Commerce number: 89691121
Hereinafter referred to as “Hot Cakes” or “we”).

By using our services and our website, you unconditionally accept this privacy statement. We may change this privacy policy at any time. Therefore, we recommend that you consult this privacy statement regularly.

When you visit Hotcakes.nl, we collect various data for different purposes. Below, we explain what data we collect, for what purposes, how we obtain it, what your rights are, and how you can exercise them. Hot Cakes respects your privacy and ensures that all your personal data is treated confidentially. We will, of course, not share your confidential data with third parties for commercial purposes.

Personal data and data processing

To provide you with excellent, personalized service, we need some information from you. When you register with us, we store your name, email address, and phone number. This information is used exclusively for services you’ve specifically requested, such as when you place an order with us or update your information.
Hotcakes.nl processes three types of data: identity, payment and traffic data.

This is information you enter during the ordering or registration process:

  • Title

  • Company name

  • Name

  • First name

  • Address

  • Postal code

  • Place of residence

  • Country

  • Email address

  • Phone number

We use your order information to process your order and deliver the package to you as quickly as possible. Your email address and phone number can be helpful if, for example, there’s a problem with your package. The email address you provide here will not be used for marketing purposes.

When you register on our site as a “returning customer,” you can indicate whether you want to receive our digital newsletter with interesting offers. You can also unsubscribe via the link in the newsletter. Your other information will not be used for marketing purposes, and we will certainly not share it with third parties for commercial purposes.

We only collect personal data when you decide to share identification information with us, either through the website or otherwise:

  • When you visit our website we register your IP address.

  • If you become a customer of ours, we also collect all administrative data: Your name,

  • your address, your email address and your account name.

  • If you want to subscribe to our newsletter, we will keep your name and email address.

  • We also collect the content of each communication for as long as necessary to provide you with our

  • to provide services.

What do we do with that then?

  • We use the personal data you provide us with to create and execute the order(s) you place on Hotcakes.nl.

  • To inform you about our services, our new products and to send you news and promotional messages

  • To evaluate our operation and service

  • To support you if you have a problem with your order

  • To answer your questions and communicate with you

Are we allowed to do that?

For the processing of personal data, we rely on your consent and/or on the necessity of the processing for the provision of our services, or on a legal obligation or for the sake of a legitimate interest.

Who has access to your personal data?

We only share your personal data with third parties with your explicit consent and if it is necessary to provide you with our services or if it is legally required.

We may share your personal data with affiliated companies or with third parties who process data on our behalf, such as our accountant.

This is the case for, among others:

  • Your IP address

  • Your account details (login, name, email address, address) with our Ecommerce partner

  • Your address details (for shipping) with PostNL

  • Your Name and Email Address for the newsletter at Mailpoet

  • Your Email Traffic with Google

When these service providers act as data processors on our behalf, we do not permit them to use or disclose this information in a manner inconsistent with the cases described in this privacy statement.

We will not sell your data.

We do not sell or disclose the personal information we collect to third parties, except as described in this privacy statement or as disclosed to you at the time of collection.

We may disclose your personal data:
when we are required to do so by law or legal process, in connection with an investigation into suspected or actual fraudulent or illegal activity.

If we close down as a business
We reserve the right to transfer personal data in the event we sell part or all of our business or assets.
Should such a sale occur, we will take all reasonable steps to direct the acquirer to properly process the personal data provided to us in a manner consistent with this privacy statement.

How long do we keep your data?
We retain personal data for as long as necessary to provide you with our services or for other essential purposes, such as complying with our legal obligations. The data will be deleted 5 years after the end of any collaboration or after the last contact between us, except in the event of an ongoing dispute.

Payment details
When you register payment information, we only record your payment method. Bank details are not stored.
Pay on account or in installments with an external payment provider

If you choose Klarna as your payment method, Klarna may conduct a credit check or share the payment data collected for payment processing with an external credit agency. You can object to this at any time.

Traffic data
Traffic data may include registering an IP address, installing a cookie*, registering click behaviour and analysing your navigation on our website.

We use traffic data to analyze our visitors’ browsing behavior. We look at how navigation is used, which pages are visited, and which articles are ordered, so we can improve the visibility, functionality, and content of our site (and digital newsletters). 

An IP address is an Internet Protocol address that refers to a unique destination on the internet. This means that in some cases it can be traced directly to the visitor’s computer. This information is essential for sending pages to the correct computer via the internet. ** A cookie is a collection of data, a small registration file, that a website transfers to a computer’s hard drive for storage. While a cookie does not identify the visitor, it does identify their computer. Our website installs a cookie to analyze your browsing behavior so that we can optimize our website.

Goals and data processing

The purpose(s) for which your data is collected are indicated below  . Hot Cakes  has the following specific purposes in mind when processing your data:

Hot Cakes processes identity data for administrative purposes, such as:

  • processing your order (administrative)

  • the delivery of your order to the delivery address you chose (administrative)

  • Hot Cakes processes payment information for administrative purposes, namely: the payment of your order. Hot Cakes processes traffic data for communication purposes, such as: improving the user-friendliness of the site.

Secure pages

The online payment options are secure. The pages are protected with SSL, which encrypts your data when sent and prevents third parties from viewing it. You can check the security by right-clicking on the payment page and selecting “Properties.” A window will appear with the connection information. The “Connection” section will indicate that it’s an SSL connection

Origin of data

The data processed is obtained from visitors and customers, which you provide yourself via Hot Cakes.

Provision of data

Hot Cakes provides your data to a limited circle of third parties who process the data for administrative purposes:

Mollie.nl: for payments via iDEAL, Creditcard, Bancontact, Giropay, MyBank, Sofortbanking, Maestro, Billink.

Furthermore, Hot Cakes will not share your information with third parties, except where required by law and regulations. The data will be used exclusively for the purposes described in this privacy statement.

Rights of visitors and our customers

As a visitor or customer of our website, you have the right to contact Hot Cakes with a request to inform you whether our organization processes your data. Hot Cakes will inform you in writing within four weeks of your request, detailing which data is being processed, the purposes for which it is processed, the source of the data, the recipients of the data, and the purposes for which this data is being shared.

You also have the right, by submitting a request to Hot Cakes, to correct, supplement, delete, or shield your personal data. You can make this request if the data is factually incorrect, incomplete or irrelevant for the purposes of processing, or is being processed in violation of the law.

If you no longer wish to receive our newsletter, you can unsubscribe via the unsubscribe link in the newsletter.

Confidentiality

Persons acting under the authority of the controller, as well as the controller himself and those who have access to personal data, are obliged to maintain the confidentiality of the personal data of which they become aware, except insofar as they are required to make disclosures by law or regulation.

Security

To prevent unauthorized access to your personal data, Hot Cakes has implemented various security measures, including measures against unauthorized access, unauthorized use, unauthorized modification, unlawful and accidental destruction, and accidental loss.

Cookies & Tracking

Our website uses a number of technical features to better serve our customers.

Third parties place tracking cookies to provide you with a number of to show personalized advertisements. Tracking cookies are also placed bysocial media networks such as Facebook & Google. Your internet behavior can be tracked by these third parties are tracked by means of these tracking cookies. Below we explain with
the purpose for which the different trackers are used. This can create a profile of you. This profile can be anonymous but can also be linked or be to your identity, for example through your Google or Facebook profile.

The Facebook Pixel

A cookie from the American company Facebook is placed via our website, as part of the ‘Facebook Pixel’ service. We use this service to track and to receive reports on how visitors use the website and targeted
to show advertisements on Facebook. This involves building a user profile during your visit to this website. Facebook may share this information with third parties provide if Facebook is legally obliged to do so, or if third parties process information on behalf of Facebook. The information is transferred to and by Facebook stores data indefinitely on servers in the United States.

Google Analytics

A cookie from the American company Google is placed via our website, as part of the “Analytics” service. We use this service to track and to receive reports on how visitors use the website. Google can use these provide information to third parties if Google is legally obliged to do so, or for to the extent that third parties process the information on behalf of Google. We have set the IP to anonymize the address. We have no influence on further processing. The information is transferred to and stored by Google indefinitely on servers in the United States.

Good to know:

An editor agreement has been concluded with Google. The data of site visitors is encrypted and processed anonymously. We have turned off your ‘data sharing’ with Google. The Google Analytics cookies are not used in combination with other Google services, such as DoubleClick and Google AdWords, that the Google Analytics data will be stored for a maximum period of 50 months.

Would you rather remain anonymous?

That’s possible, you can also use our website without all those trackers. It does have something disadvantages that your advertisements are not linked to your surfing behavior (you might get advertising for coffee instead of tea! Yuck!) and we can’t measure how you use our site used. We like that because it always helps us to improve our services. But, your computer, your party, so you can use Disconnect.me, Do Not Track Me, or Ghostery. This allows you to track users per website and tracker indicate whether you want to allow this. It is possible that a certain functionality is disabled by the use of these plugins is not available.

Finally

  • You have the right to access and or remove your data

  • You can exercise your right of access and correction at any time, in accordance with the Dutch Privacy Act.

  • If you no longer want us to process your data, you can withdraw your consent, in whole or in part, at any time. This may, however, mean we can no longer provide our services.

You can do this by send a request via email to orders@hotcakes.nl

Following such a request, we will no longer use your personal data and we will only retain this personal data to the extent and to the extent that this is necessary to comply with a legal obligation.

If you have a question or complaint about the processing of your personal data, you can contact us at orders@hotcakes.nl . We undertake to respond to these requests and complaints in a timely manner.

If at any time you believe that one of your rights has not been respected, you can also lodge a complaint with the Dutch Data Protection Authority (see: https://autoriteitpersoonsgegevens.nl/ ).

Is your data safe with us?

At Hot Cakes, we take data security VERY seriously. We want to be worthy of the trust you place in us and certainly don’t handle your data lightly. We have taken the necessary physical, technical and organizational security measures to effectively protect your personal data against unauthorized access, use and disclosure.

There is a lock on the door everywhere, so no one can just enter our house. Passwords on computers, smartphones, mailboxes and places where your data is stored digitally. We only work with reliable partners and enter into a processing agreement with them in accordance with the GDPR. Papers containing sensitive data are neatly shredded by our paper shredder before they go into the trash. Privacy is a way of working for us. We strive to protect the confidentiality of the information you provide us in everything we do.

Contact Us
If, after reading this privacy statement, you still have questions about the protection of your privacy during your visits to our website, please do not hesitate to contact us
orders@hotcakes.nl

VAT: NL004754465B80
Chamber of Commerce number: 89691121

Hot Cakes may amend this privacy statement from time to time in response to developments in areas such as technology, legislation, processing, or disclosure.